Consumer Insights

Joseph W Alba Editor

Paperback
Published 01 Oct 2011

Relationship Marketing

Robert W Palmatier

Paperback
Published 01 Jan 2008

Innovation Diffusion and New Pr...

Eitan Muller, Renana...

Paperback
Published 01 Jan 2009

Service Quality

Valarie A Zeithaml, ...

Paperback
Published 01 Jan 2004

Social Networks and Marketing

Christophe Van den B...

Paperback
Published 01 Jan 2007

Essential Readings in Marketing

Ruth N Bolton

Book
Published 01 Jan 2010

Empirical Generalizations About...

Dominque M Hanssens

Book
Published 01 Jan 2009

Assessing Marketing Strategy Pe...

Christine Moorman, M...

Book
Published 01 Jan 2004

Essential Readings in Marketing

Leigh McAlister, Rut...

Book
Published 01 Jan 2006

Pricing

Russell S Winer, Mar...

Book
Published 01 Jan 2005

Marketing Metrics and Financial...

Donald R Lehmann, Da...

Book
Published 01 Jan 2006

Competing in a Deregulated or V...

Lauren K Wright

Paperback

Defining Measuring and Managing...

Lance Leuthesser

Paperback

Evaluating the Effects of Consu...

Stephen S Bell

Paperback

Feeling Mechanism

Julie A Edell, Maria...

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Impact of Sales Promotions on W...

Sunil Gupta

Paperback

Managing Hybrid Marketing Chann...

Rowland T Moriarty, ...

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Dynamics of Consumer Response t...

James M Lattin, Rand...

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Business Buying Behavior

Deborah Salmond

Paperback

Discontinuities, Value Delivery...

Cathy Anterasion, Ly...

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Competitives As Sources of Inno...

Park C Whan

Hardback

Measuring and Evaluating Sales ...

Robert W Shoemaker, ...

Paperback

Future Trends in Retailing

Eleanor G May

Paperback

Empirical Examination of Relati...

Parasura

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Sex Stereotyping in Advertising

Alice E Courtney

Paperback

Feelings Mechanism

Julie A Edell, Maria...

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Conceptualization and Measureme...

H. Keith Hunt

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Memory Factors in Advertising

Kevin Lane Keller

Paperback

Game Theory in Marketing Manage...

C. Antohony Di Bened...

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Brand Choice Purchase Incidence...

Randolph Bucklin

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Corporate Culture Customer Orie...

Deshpande, Farley, W...

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Financial Approach to Estimatin...

Carol J Simon, Sulli...

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Market Orientation Performance ...

Stanly F Slater, Nar...

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Realtime Response Measures of T...

ALLEN Hughes

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Voice of the Customer

Abbie Griffin, Houser

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Consumer Evaluations of Brand E...

D Aaker

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Brand Extension and Order of En...

Mary Winifred Sullivan

Paperback

Tears, Cheers and Fears/91-112

Carolyn Yoon

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Use of Pledges to Build and Sus...

Anderson, Weitz

Paperback

Measuring Overall Judgements an...

S Moarthy

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Evaluating Development Process/...

Abbie Griffin

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New Product Models/91-125

Mahajan, Wind

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Services Marketing

Eric Langeard

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Empirical Study of Marketing Ne...

Leonid Evenko, John ...

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The Gray Market Threat to Inter...

Louis P Bucklin

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Standardizing International Ent...

Hanns Ostmeier

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Central Problems in the Managem...

Andrew H Van De Ven

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Managing Innovation and New Pro...

Edgar A Pessemier

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Roles for Research and Models i...

Bruce Weinberg

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Assessing Progress on Meeting M...

Gerald Zaltman

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A Framework for Analyzing Verti...

Erin M Anderson, Bar...

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The Organization of Marketing A...

Donald S Tull

Paperback

Top Management Views of the Mar...

Frederick E Webster

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Business Strategies in an Infor...

Stephan H Haeckel

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Business Strategy and the Life ...

Gregory Carpenter, J...

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Competitors As Sources of Innov...

C. Whan Park, Daniel...

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Entering New Markets

Ralph Biggadike

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Experience Curves

David B Montgomery, ...

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Identifying Competitive Product...

George S Day, Allan ...

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Manufacturer and Retailer Relat...

Lawrence H Wortzel, ...

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