Search results for Marketing Science Institute Blackwell's

Consumer Insights
Joseph W Alba Editor

Paperback
Published 01 Oct 2011
- $34.83
In Stock
Add to basket
Relationship Marketing

Robert W Palmatier

Paperback
Published 01 Jan 2008

Notify me
Innovation Diffusion and New Pr...

Eitan Muller, Renana...

Paperback
Published 01 Jan 2009

Notify me
Service Quality

Valarie A Zeithaml, ...

Paperback
Published 01 Jan 2004

Notify me
Social Networks and Marketing

Christophe Van den B...

Paperback
Published 01 Jan 2007

Notify me
Essential Readings in Marketing

Ruth N Bolton

Book
Published 01 Jan 2010

Notify me
Empirical Generalizations About...

Dominque M Hanssens

Book
Published 01 Jan 2009

Notify me
Assessing Marketing Strategy Pe...

Christine Moorman, M...

Book
Published 01 Jan 2004

Notify me
Essential Readings in Marketing

Leigh McAlister, Rut...

Book
Published 01 Jan 2006

Notify me
Pricing

Russell S Winer, Mar...

Book
Published 01 Jan 2005

Notify me
Marketing Metrics and Financial...

Donald R Lehmann, Da...

Book
Published 01 Jan 2006

Notify me
Competing in a Deregulated or V...

Lauren K Wright

Paperback

Notify me
Defining Measuring and Managing...

Lance Leuthesser

Paperback

Notify me
Evaluating the Effects of Consu...

Stephen S Bell

Paperback

Notify me
Feeling Mechanism

Julie A Edell, Maria...

Paperback

Notify me
Impact of Sales Promotions on W...

Sunil Gupta

Paperback

Notify me
Managing Hybrid Marketing Chann...

Rowland T Moriarty, ...

Paperback

Notify me
Dynamics of Consumer Response t...

James M Lattin, Rand...

Paperback

Notify me
Business Buying Behavior

Deborah Salmond

Paperback

Notify me
Discontinuities, Value Delivery...

Cathy Anterasion, Ly...

Paperback

Notify me
Competitives As Sources of Inno...

Park C Whan

Hardback

Notify me
Measuring and Evaluating Sales ...

Robert W Shoemaker, ...

Paperback

Notify me
Future Trends in Retailing

Eleanor G May

Paperback

Notify me
Empirical Examination of Relati...

Parasura

Paperback

Notify me
Sex Stereotyping in Advertising

Alice E Courtney

Paperback

Notify me
Feelings Mechanism

Julie A Edell, Maria...

Paperback

Notify me
Conceptualization and Measureme...

H. Keith Hunt

Paperback

Notify me
Memory Factors in Advertising

Kevin Lane Keller

Paperback

Notify me
Game Theory in Marketing Manage...

C. Antohony Di Bened...

Paperback

Notify me
Brand Choice Purchase Incidence...

Randolph Bucklin

Paperback

Notify me
Corporate Culture Customer Orie...

Deshpande, Farley, W...

Paperback

Notify me
Financial Approach to Estimatin...

Carol J Simon, Sulli...

Paperback

Notify me
Market Orientation Performance ...

Stanly F Slater, Nar...

Paperback

Notify me
Realtime Response Measures of T...

ALLEN Hughes

Paperback

Notify me
Voice of the Customer

Abbie Griffin, Houser

Paperback

Notify me
Consumer Evaluations of Brand E...

D Aaker

Paperback

Notify me
Brand Extension and Order of En...

Mary Winifred Sullivan

Paperback

Notify me
Tears, Cheers and Fears/91-112

Carolyn Yoon

Paperback

Notify me
Use of Pledges to Build and Sus...

Anderson, Weitz

Paperback

Notify me
Measuring Overall Judgements an...

S Moarthy

Paperback

Notify me
Evaluating Development Process/...

Abbie Griffin

Paperback

Notify me
New Product Models/91-125

Mahajan, Wind

Paperback

Notify me
Services Marketing

Eric Langeard

Paperback

Notify me
Empirical Study of Marketing Ne...

Leonid Evenko, John ...

Paperback

Notify me
The Gray Market Threat to Inter...

Louis P Bucklin

Paperback

Notify me
Standardizing International Ent...

Hanns Ostmeier

Paperback

Notify me
Central Problems in the Managem...

Andrew H Van De Ven

Paperback

Notify me
Managing Innovation and New Pro...

Edgar A Pessemier

Paperback

Notify me
Roles for Research and Models i...

Bruce Weinberg

Paperback

Notify me
Assessing Progress on Meeting M...

Gerald Zaltman

Paperback

Notify me
A Framework for Analyzing Verti...

Erin M Anderson, Bar...

Paperback

Notify me
The Organization of Marketing A...

Donald S Tull

Paperback

Notify me
Top Management Views of the Mar...

Frederick E Webster

Paperback

Notify me
Business Strategies in an Infor...

Stephan H Haeckel

Paperback

Notify me
Business Strategy and the Life ...

Gregory Carpenter, J...

Paperback

Notify me
Competitors As Sources of Innov...

C. Whan Park, Daniel...

Paperback

Notify me
Entering New Markets

Ralph Biggadike

Paperback

Notify me
Experience Curves

David B Montgomery, ...

Paperback

Notify me
Identifying Competitive Product...

George S Day, Allan ...

Paperback

Notify me
Manufacturer and Retailer Relat...

Lawrence H Wortzel, ...

Paperback

Notify me

Search for "Marketing Science Institute"